Change…we expect!
Nov 4th, 2008 | By Richard Verbeek | Category: Creatieve PR, DigitalPresidential candidate Barack Obama has been consistent in his messaging and communication to get elected as the next US President. In the nomination process as a presidential candidate for the Democratic Party he used the slogan ‘Change… we can!’ to be changed to ‘Change… we need!’ once he was nominated. Although he gained a lot [...]