I rent an apartment which I really like but I ‘m starting to look around to buy a small house. Lots of people tell me, now is the time to act! Interest rates are low and the market is cooling down. However: when you speak to brokers, they have all these people interested in the [...]
credit crunch
Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
With the credit crunch not likely to end anytime soon, companies are expected to look within their organisations for costs to be reduced. And obviously, the ´nice to haves´ will have to go first. It will be interesting to see what will happen to the Corporate Social Responsibility programs, that so many companies have started [...]
