Warning for AVE dependents
Nov 21st, 2008 | By Richard Verbeek | Category: Aanbevolen, ROIJust a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]