Corporate reputation management
Dec 9th, 2008 | By Richard Verbeek | Category: Crisis communicatie, Digital, Interesting ReadCapgemini Consulting recently conducted a research into how corporate reputations are being managed by Dutch companies. It turns out only a small part of companies are managing their reputations from a strategic level. According to the study this is a missed opportunity, as strategic reputation management also offers more opportunities for measuring and accountability. I [...]