Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
ROI
A nice way for measuring PR results is to calculate your company’s share of voice as compared to your main competitors. However to get meaningful data there are some things to consider. A short guideline to measuring share of voice: 1. Work with a good analysis company Be sure to select an analysis company that [...]
