by Richard Verbeek on 25 February, 2010
Lammers van Toorenburg Benelux PR is de Best Continental Consultancy to Work For! Dat blijkt uit het jaarlijkse onderzoek van The Holmes Report naar de beste werkgever in het pr-vakgebied. The Holmes Report onderzoekt jaarlijks de mening van werknemers van pr-bureaus over de werkomstandigheden door middel van een anoniem onderzoek. In voorgaande jaren scoorden we [...]
by Richard Verbeek on 31 July, 2009
We konden erop wachten: de eerste rechtszaak vanwege uitlatingen die iemand op Twitter heeft gedaan. Amanda Bonnen (Twitter-account inmiddels opgeheven) uit Chicago wordt aangeklaagd door Horizon Group Management waarvan ze een appartement huurt. Horizon eist 50.000 dollar van Amanda voor een Tweet die ze op 12 mei 2009 verstuurde. In de Tweet schrijft ze: “Wie zegt dat slapen in [...]
by Richard Verbeek on 26 June, 2009
The PR middleman that disclosed the data on UK MP’s expenses turns out to be PR consultant Henry Gewanter from PR agency Positive Profile. Henry appeared on BBC News in an interview where he claims that money was not the motivation to disclose the data that has lead to several members of Gordon Browns government resigning. [...]
by Steven Van Gaever on 11 May, 2009
A while ago I was a bit annoyed by brands that started to follow me on Twitter. I guess they noticed my name in someone else’s list and hit the follow button”that’s another one on the list.” On my personal blog I wrote a post about these brands and asked them to address me personally [...]
by Richard Verbeek on 16 March, 2009
Just quickly wanted to share with you a post from Todd Defren, which offers some interesting insights into how to approach PR and marketing in a recession. Please share any feedback you may have. Marketing in a Recession View more presentations from Todd Defren.
by Steven Van Gaever on 9 March, 2009
Pol Deltour is chairman of the Journalist’s Union in Flanders. Every month the organization publishes a magazine called ” the Journalist.” It offers great insights on the curious specie we deal with every day: journalists. In this month’s issue Deltour has written in which he says publishing houses didn’t figure out in time how they [...]
by Richard Verbeek on 2 March, 2009
Last Saturday there was an item (also see Marketingfacts.nl) on Dutch news broadcast NOS Journaal how Twitter was the first medium to break the news on the Schiphol Amsterdam Airport crash of a Turkish Airlines flight TK1951 last week. BNR Nieuwsradio journalist Lara Rense was one of the first to send out a Tweet on listeners [...]
by Richard Verbeek on 16 February, 2009
Together with our press monitoring partner AMMCO, LVT Benelux PR has conducted a research into how Bel20 quoted companies were covered in the Belgian media over 2008. It may not be a surprise that Fortis is the clear winner with 12.092 articles (we have only counted the dominant articles, which are articles that cover the [...]
