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Offering relevant news

by Richard Verbeek on 3 September, 2007

Here’s a great scenario for PR pro’s to be aware of. Basically it’s about offering a relevant news story to the press that gets great coverage, but without getting your name mentioned. Although journalists usually track back to the source of news, like a ‘survey conducted by company X’, this sometimes may not happen. To [...]

Google News to post original content from press agencies

by Richard Verbeek on 3 September, 2007

Google News has signed contracts with four major press agencies to publish original content from these agencies on Google News. The press associations involved are Associated Press, Agence France-Press, The Press Association in the UK and The Canadian Press. According to Google this will make it easier for readers to track the original source of [...]

Blogday

by Richard Verbeek on 31 August, 2007

_uacct=”UA-xxxx-x”;urchinTracker();It seems to be blogday today!? A colleague heard this on the radio and spread the rumor. Nice illustration of how traditional media and ‘new media’ go hand-in-hand. Anyway, I checked it online and discovered indeed this site http://www.blogday.org/ pulling the attention of its visitors with the following three questions: Are you a blogger? Are [...]

How to mess up a press conference

by Richard Verbeek on 31 August, 2007

There is probably more than a dozen ways to really mess up a press conference. One of the speakers doesn’t show up, press is invited on the wrong date or technical tools like beamers or microphones don’t work. But I hadn’t heard this one before. Now suppose you are organising an international press conference. Journalists [...]

The Secret of a good interview

by Richard Verbeek on 31 August, 2007

Are you old enough to remember that 1987 movie The Secret of My Su$ces? Well, it certainly sprang to my mind as I wandered through the books department of department store Fnac. Everywhere I looked I saw big displays and huge piles of The Secret. Now, I am not going to go deep on what [...]

Fokke and Sukke manipulate their Wiki

by Richard Verbeek on 31 August, 2007

Play Politics with Leterme

by Richard Verbeek on 30 August, 2007

Conversationblog recently posted about Belgian MySpacers expressing their dissatisfaction with the separist movement within some of the political parties. A lot has been written already on the use of social media for and within Belgian politics. It’s still not very impressing, especially when you compare it to the social media activity we can now witness [...]