Last Sunday a tragic event happened during a company outing of Dutch chemist Kruidvat. Two of their staff died when falling of a wooden raft into a river. Kruidvat placed a message in their website with an online condoleances register. But as Marketingfacts‘ blogger Carl Mangold notices, they should have paid a bit more attention [...]
What is MiFID? A woman behind a laptop, holding a cup of coffee, is looking into her screen on the leaflet I hold in my hands. I just opened a thick envelope from my bank and along with the leaflet I found a letter and a booklet with new general conditions that my bank will [...]
Today I would like to take a closer look to an interesting column written two weeks ago by Peter Hinssen in the magazine Smart Business Strategies. In this article, entitled “The IT organism”, Hinssen is suggesting a new approach to ICT management starting from the assessment that a big part of the actual frustrations are [...]
When I logged into Linkedin yesterday, a question popped up on the right side from US presidential candidate Barack Obama. Wow, this guy is smart! While most of the times I get questions from recruiters in LA or Silicon Valley (which is totally irrelevant to me as I have no plans of moving to [...]
Benelux readers have probably been following the recent upheaval in Dutch liberal part VVD. The party’s leader Mark Rutte, who has been in a constant battle over power with former VVD minister Rita Verdonk, yesterday announced that he wants to expel Verdonk from the party’s fraction in parliament.
After several conflicts, where the outspoken Verdonk criticized [...]
Do you actually know what information is on the net about yourself and are you fully aware of your Net Reputation (Net Rep) and the influence it can have on your career prospects.
This was a central question in an interesting survey that was commissioned by Viadeo, one of the world’s largest online business communities with [...]
As blogs and social media are getting more influence, marketing and PR professionals are looking to find ways to track what’s being discussed, to mingle in discussions, approach these blogs with story angles and set up their own blogs. A first step to understand the blogosphere is to set up your own list of relevant [...]
_uacct=”UA-xxxx-x”;urchinTracker(); De Tijd published today a small article referring to a research undertaken by market research agency Brainjuicer.
Conclusion : “78 per cent of CEOs now see PR as an integral business function, and almost two thirds of companies have raised their PR budgets this year. Web 2.0 and competition would drive the need for [...]