When Telenet launched the idea for a new campaign they probably expected a totally different outcome. The campaign started with a commercial on the radio about how Telenet was counting down till the day they would ‘push the bottom’. Listeners who wanted to find out more could visit the website ‘http://www.telenetdruktopdeknop.be/’. A perfect example of [...]

Good news is no news! It’s one of those bold statements in many press trainings that everyone can regcognize by just turning pages in a random news paper. War, crime, corruption and global warming just seem to dominate the headlines. It has now been backed up by a research from Dutch internet platform Zinfo.nl. They [...]

Anyone ever heard about the social graph? I did not until few weeks ago when I read this article :Google Gives Some Hints About Social Network Plan
The article refers to the words of Eric Schmidt, CEO of Google, at the end of its Zeitgeist conference. He would have said to some reporters that “Google is [...]

Few thoughts as a sequel to my prior post entitled ICT Therapy!? in which, referring to a column of Peter Hinsen, I discussed the frustrations of ICT professionals who in one way are obsessed with the control of reality and in the other way are facing the increasing complexity of the very own solutions they’re [...]

Recently there’s been some upheaval with regards to the ’sexiest walk’ research that was released to the press and turned out to be manipulated. Although the UK PR agency that conducted the research received a lot of criticism, the succes in terms of coverage from the research also makes painfully clear that press picked up [...]

A: Goodmorning Mr. B, this is X from publisher Y. We publish Z, a European bi-monthly business magazine that is distributed to over 12.000 high-level European decision makers. For our next issue of Z we would like to set up an interview with you.B: Okay, and what would be the topic?A: Basically one of our [...]

Throughout my career as a PR professional I have seen many, many ways in which companies are measuring the results and successes of public relations activities. Most of them focus on the quantity and / or quality of coverage they have achieved. Some of the clients I have worked for also measure the ad value [...]

Last Sunday a tragic event happened during a company outing of Dutch chemist Kruidvat. Two of their staff died when falling of a wooden raft into a river. Kruidvat placed a message in their website with an online condoleances register. But as Marketingfacts‘ blogger Carl Mangold notices, they should have paid a bit more attention [...]