Last weekend about 319.000 music fans had a great weekend at Rock Werchter. According to people from the music industry it’s the best festival in the world.
A couple of years ago the man behind it, Herman Schueremans ‘sold’ his festival to Live Nation. As a previous subsidiary of Clear Channel Communications under the Clear [...]
Small talk is part of every business conversation. When giving press interviews, small talk usually takes place before and after the formal interview with a journalist. Which is fine and absolutely normal obviously. Most professional conversations just don’t take off immediately. Whether you are inquiring how someones holiday was, or just asking if the [...]
I remember a couple of years ago a colleague of mine at Progress Communications was asked to give a presentation to NGO PR Officers on how public relations and the web could help increase visibility of humanitarian aid organisations. At the time, Fritz Institute had just launched the results of a study called Toward [...]
Journalism is evolving with the advent of the internet and widely-available broadband. Blogging, podcasting and video are increasingly becoming a part of daily work for journalists. LVT Benelux PR has conducted a European study, together with other European PR agencies within the Oriella PR Network, to put this trend in perspective. In total we have [...]
Are you interested in future trends in European PR? Why not give your own opinion about it and receive a report with the survey findings? Currently EUPRERA, The European Public Relations Education and Research Association, is conducting a survey targeting PR professionals in organisations and consultancies throughout Europe. So please share your thoughts on PR [...]
Today an other report of IDC was published on the growth of digital data.
In 2007, the digital universe contained 281,000,000,000 gigabytes, which works out to about 45 gigabytes per person on the planet.
This means, like few Belgian dailies as De Standaard and Le Soir mentioned, that in 2007 in average 10 [...]
Everyone who has a job in marketing regularly gives presentations or prepares presentations for others. If you are a media spokesperson for your company, you will have regular conversations with critical journalists. Whether your objective is to sell a product, share information or change a perception, in some way you are trying to persuade your [...]
So it’s been quite hectic, although everybody seems to be enjoying their holidays the people that are still in the office are quite busy. The advent of a new year will probably mean more people and companies are going to be involved in PR programs. For anyone who thinks about doing more on PR, there [...]