by Richard Verbeek on 5 August, 2010
Deze blogpost werd gepubliceerd op Communicatie, Innovatie en… Frustratie van De Tijd. Bij Dexia, KBC en BNP Paribas Fortis zullen ze zich wel even achter de oren gekrabd hebben over de aankondiging van ING om de opnamelimiet aan bankautomaten voor 60-plussers voortaan te beperken tot 1.000 euro per week. De reden die ING hiervoor aanvoerde [...]
by Richard Verbeek on 3 March, 2010
Van de bijna 15.000 dominante artikelen in 2009 over Bel20-bedrijven in de Belgische dagbladen, ging maar liefst 32 % over Fortis. Terecht of niet? En welke les kunnen PR-managers die niet bij Fortis werken daaruit trekken?
by Siska Hoste on 25 May, 2009
A couple of days ago, there was a Twitter message under the name of NOS Radio 1 Journal spreading the rumor that Yolanthe Cabau van Kasbergen is pregnant from Real Madrid football player Wesley Sneijder. And why is this big news? For the past two years Yolanthe, Dutch soap star and media figure, has been [...]
by Richard Verbeek on 16 March, 2009
Just quickly wanted to share with you a post from Todd Defren, which offers some interesting insights into how to approach PR and marketing in a recession. Please share any feedback you may have. Marketing in a Recession View more presentations from Todd Defren.
by Steven Van Gaever on 9 March, 2009
Pol Deltour is chairman of the Journalist’s Union in Flanders. Every month the organization publishes a magazine called ” the Journalist.” It offers great insights on the curious specie we deal with every day: journalists. In this month’s issue Deltour has written in which he says publishing houses didn’t figure out in time how they [...]
