Digital

How to have a great conversation

May 11th, 2009 | By Steven Van Gaever | Category: Digital, Interesting Read, PR

A while ago I was a bit annoyed by brands that started to follow me on Twitter. I guess they noticed my name in someone else’s list and hit the follow button”that’s another one on the list.” On my personal blog I wrote a post about these brands and asked them to address me personally [...]



Social Media Marketing tips

Apr 27th, 2009 | By Steven Van Gaever | Category: Digital, Interesting Read

Here at LVT we try to be pragmatic and practical about things, also about social media. How can our customers benefit from it? Sometimes it’s a bit annoying to see yet another funky yet fuzzy 2.0 presentation, that doesn’t say much. Or doesn’t answer the question: “How will this have an effect on my business?”
Fortunatly there [...]



April Fool? Handsfree Twitter in your car…

Apr 1st, 2009 | By Richard Verbeek | Category: Digital

Wondering if this is an April Fool’s Day joke or not? OnStar, has according to Gearlive plans to launch Twitter integration into their handsfree communications offering in cars. According to Gearlive, “While in your vehicle, you can use OnStar to submit and retrieve tweets (messages) via your Twitter account. Using OnStar’s Voice-Activated Hands-Free Calling system, [...]



Did you know?

Mar 31st, 2009 | By Steven Van Gaever | Category: Digital

I really like Viral Video Chart. It shows what videos people discuss on the internet. Currently this video is spreading like wildfire. 

Something to think about.



Time to act

Mar 17th, 2009 | By Steven Van Gaever | Category: Digital

I rent an apartment which I really like but I ‘m starting to look around to buy a small house. Lots of people tell me, now is the time to act! Interest rates are low and the market is cooling down.
However: when you speak to brokers, they have all these people interested in the property [...]



PR and marketing in a recession

Mar 16th, 2009 | By Richard Verbeek | Category: Digital, Interesting Read, Marketing, PR

Just quickly wanted to share with you a post from Todd Defren, which offers some interesting insights into how to approach PR and marketing in a recession. Please share any feedback you may have.
Marketing in a Recession
View more presentations from Todd Defren.



Digging gold.

Mar 9th, 2009 | By Steven Van Gaever | Category: Digital, Marketing, PR

Pol Deltour is chairman of the Journalist’s Union in Flanders. Every month the organization publishes a magazine called ” the Journalist.” It offers great insights on the curious specie we deal with every day: journalists. In this month’s issue Deltour has written in which he says publishing houses didn’t figure out in time how they [...]



Twitter in Dutch national broadcast news

Mar 2nd, 2009 | By Richard Verbeek | Category: Digital, PR, videos

Last Saturday there was an item (also see Marketingfacts.nl) on Dutch news broadcast NOS Journaal how Twitter was the first medium to break the news on the Schiphol Amsterdam Airport crash of a Turkish Airlines flight TK1951 last week. BNR Nieuwsradio journalist Lara Rense was one of the first to send out a Tweet on listeners [...]