As a communication specialist I love the influence social media can have in creating a buzz. A good example of this is the latest TV commercial of Belgacom TV. In this commercial you see a man coming out of the shower and looking for his bath robe. In the search for his bath robe he [...]

More than 1.5 million Flemish people watched the big final live show of Mijn Restaurant 2009 yesterday evening.
Claudio and Gaëlle, who became real pop stars during the program, won this year’s finals and were very impressed by all the people’s support that brought them to this victory. Sadly for Ann and Tom from Sint-Truiden, they [...]

Presidential candidate Barack Obama has been consistent in his messaging and communication to get elected as the next US President. In the nomination process as a presidential candidate for the Democratic Party he used the slogan ‘Change… we can!’ to be changed to ‘Change… we need!’ once he was nominated. Although he gained a lot [...]

Chupa Chups is playing nicely into the ban on smoking in cafés and restaurants . Thanks to Molblog.