Aanbevolen

Sucking relaxes

by Richard Verbeek on 24 October, 2008

Chupa Chups is playing nicely into the ban on smoking in cafés and restaurants . Thanks to Molblog.

Will CSR programs get crunched?

by Richard Verbeek on 23 October, 2008

With the credit crunch not likely to end anytime soon, companies are expected to look within their organisations for costs to be reduced. And obviously, the ´nice to haves´ will have to go first. It will be interesting to see what will happen to the Corporate Social Responsibility programs, that so many companies have started [...]

Thanks X.

by Steven Van Gaever on 10 September, 2008

As a PR professional having a journalist as a girlfriend isn’t always an advantage. It has never helped me pitch a story one time to be honest. Whenever I talk about one my clients it seems my girlfriend is more critical towards the subject then any other journalist I talk to. Some time ago we [...]

Rocket Science

by Richard Verbeek on 22 August, 2008

A couple of weeks I hooked up with a friend from college (T. ). Before moving over to the ‘Dark Side’ of PR we even worked for the same newspaper. Sitting in the sun enjoying a fabulous mojito he told me a story that completely baffled me. He had written an article about a large [...]