Madonna is coming to Werchter this Saturday and if you haven’t picked that up yet, you must have been on a long holiday far away from our country. The Queen of Pop is the talk of the “town” and all Belgian media are looking out for her stay in Belgium. Also radio station MNM is [...]
Aanbevolen
I am in love with digital TV. The best part of digital TV is the guide. You can check the schedule of all stations and program the set-top box to start a certain show as soon as it begins, or you can record it. It was by checking that guide that I stumbled upon a [...]
Worldwide media are struggling to survive the economical downturn. However some are in better shape then ever, public television and radio stations who receive government funding aren’t hit as hard as others. Newspapers in Belgium , as in other parts of the world are under pressure. Journalists at daily De Morgen for example are anxiously [...]
Interesting video by Vincent Everts offering a look behind the scenes of Dutch national news broadcast NOS Journaal. Nice to see these guys working on an item only 10 minutes before it’s on air!
Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
The head of Belgian police, Fernand Koekelsberg, has had some rough weeks. He has been accused of promoting his personal assistant, to the level of a personal media-advisor. (Some say they even have a relationship that her assistance is a bit more personal than you would expect….) I won’t bother you with the full details [...]
