Interesting video by Vincent Everts offering a look behind the scenes of Dutch national news broadcast NOS Journaal. Nice to see these guys working on an item only 10 minutes before it’s on air!
Yes, it is official now, we are in an economic crisis. I don’t know about you, but so far almost all of my business contacts I have talked to look almost happy. I mean, there isn’t a real atmosphere of desparation. On the contrary, most people I have talked to admit that we are seeing [...]
Benelux mainstream media seem to discover Twitter. Hosts on tv and radio don’t really see what’s the fuzz about but at least they acknowledge something is going on.
Belgian Radio 1 did a little experiment where godmother of Belgian Blogosphere Bnox tweeted following message:
“I swear I saw Vincent Van Quickenborne and radio journalist Annemie Peeters [...]
Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
The head of Belgian police, Fernand Koekelsberg, has had some rough weeks. He has been accused of promoting his personal assistant, to the level of a personal media-advisor. (Some say they even have a relationship that her assistance is a bit more personal than you would expect….) I won’t bother you with the full details [...]
Chupa Chups is playing nicely into the ban on smoking in cafés and restaurants . Thanks to Molblog.
With the credit crunch not likely to end anytime soon, companies are expected to look within their organisations for costs to be reduced. And obviously, the ´nice to haves´ will have to go first. It will be interesting to see what will happen to the Corporate Social Responsibility programs, that so many companies have [...]
As a PR professional having a journalist as a girlfriend isn’t always an advantage. It has never helped me pitch a story one time to be honest. Whenever I talk about one my clients it seems my girlfriend is more critical towards the subject then any other journalist I talk to.
Some time ago we both [...]