A couple of weeks I hooked up with a friend from college (T. ). Before moving over to the ‘Dark Side’ of PR we even worked for the same newspaper. Sitting in the sun enjoying a fabulous mojito he told me a story that completely baffled me. He had written an article about a large [...]
Richard Verbeek
A nice way for measuring PR results is to calculate your company’s share of voice as compared to your main competitors. However to get meaningful data there are some things to consider. A short guideline to measuring share of voice: 1. Work with a good analysis company Be sure to select an analysis company that [...]
Last weekend about 319.000 music fans had a great weekend at Rock Werchter. According to people from the music industry it’s the best festival in the world. A couple of years ago the man behind it, Herman Schueremans ‘sold’ his festival to Live Nation. As a previous subsidiary of Clear Channel Communications under the Clear [...]
Small talk is part of every business conversation. When giving press interviews, small talk usually takes place before and after the formal interview with a journalist. Which is fine and absolutely normal obviously. Most professional conversations just don’t take off immediately. Whether you are inquiring how someones holiday was, or just asking if the person [...]
I remember a couple of years ago a colleague of mine at Progress Communications was asked to give a presentation to NGO PR Officers on how public relations and the web could help increase visibility of humanitarian aid organisations. At the time, Fritz Institute had just launched the results of a study called Toward New [...]
Journalism is evolving with the advent of the internet and widely-available broadband. Blogging, podcasting and video are increasingly becoming a part of daily work for journalists. LVT Benelux PR has conducted a European study, together with other European PR agencies within the Oriella PR Network, to put this trend in perspective. In total we have [...]
