by Richard Verbeek on 21 November, 2008
Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
by Richard Verbeek on 6 November, 2008
Back in July we wrote how small talk with journalists of Belgian Federal Police spokeswoman Els Cleemput lead to her resignation. The latest victim is Dutch media strategist and spindoctor Dig Istha, who was brought in to support Minister Ella Vogelaar to improve her profile in and with the Dutch media. Istha had given an [...]
by Richard Verbeek on 4 November, 2008
Dutch Minister of Justice Hirsch Balling today revealed a proposal for a new law that will provide journalists as well as bloggers and opinion leaders the legal right to protect their sources from public disclosure. The new law follows a warning issued by the European Court of Human Rights to the Dutch Public Prosecution Service [...]
by Richard Verbeek on 4 November, 2008
Presidential candidate Barack Obama has been consistent in his messaging and communication to get elected as the next US President. In the nomination process as a presidential candidate for the Democratic Party he used the slogan ‘Change… we can!’ to be changed to ‘Change… we need!’ once he was nominated. Although he gained a lot [...]
by Richard Verbeek on 27 October, 2008
Technorati has recently released the fifth part of their State of the Blogosphere report. According to the report the most significant trend is that brands are entering the blogosphere. More than eight in ten bloggers post product or brand reviews, and almost nine in ten blog about brands that they love or hate. The report is [...]
by Richard Verbeek on 24 October, 2008
Chupa Chups is playing nicely into the ban on smoking in cafés and restaurants . Thanks to Molblog.
by Richard Verbeek on 23 October, 2008
With the credit crunch not likely to end anytime soon, companies are expected to look within their organisations for costs to be reduced. And obviously, the ´nice to haves´ will have to go first. It will be interesting to see what will happen to the Corporate Social Responsibility programs, that so many companies have started [...]
by Richard Verbeek on 9 September, 2008
Following the brand jacking case of Exxon Mobil on Twitter, we have conducted a small research to see what’s happening on Twitter for the 45 most important Dutch and Belgian listed companies. On one hand not a lot is happening by the companies themselves, but on the other hand there are some things to worry [...]
