Hey guys, we have made a new ‘Meet LVT PR’ movie with the help of our Dutch colleague Ben Lange, who turns out to be besides an excellent copywriter a gifted amateur filmer as well. Changes compared to the previous version: more people and faces, as well as a peek into our Brussels office. Check [...]
This week is CES week! The annual International Consumer Electronics Show in Las Vegas starts this week and has grown into the leading consumer electronics event with over 2,700 exhibitors . More and more journalists from Benelux are going there to find out the latest trends and gadgets every year. The lucky ones! Fortunately there [...]
Michael Arrington’s announcement that TechCrunch would agree to honor and then break embargoes from PR contacts has caused a lot of upheaval recently. I can sincerely understand his frustration. However, whether you agree or not with him, it is a fact that the embargo is being misused by a lot of PRO’s and companies nowadays [...]
Being confronted with him in a number of publications the last month, Rohit Bhargava seems to have done a little media tour lately promoting his new book “Personality not included“. I haven’t read it myself yet, but the book seems to deal with the latest trend, being companies need to have a personality to be [...]
Capgemini Consulting recently conducted a research into how corporate reputations are being managed by Dutch companies. It turns out only a small part of companies are managing their reputations from a strategic level. According to the study this is a missed opportunity, as strategic reputation management also offers more opportunities for measuring and accountability. I [...]
Just a small warning for any agencies and PR departments out there who rely solely on Advertising Value Equivalents (AVE) to measure the success of their PR efforts: you will need to work harder to maintain the same level of results! No, I am not talking about the struggle for column inches, less journalists who [...]
Back in July we wrote how small talk with journalists of Belgian Federal Police spokeswoman Els Cleemput lead to her resignation. The latest victim is Dutch media strategist and spindoctor Dig Istha, who was brought in to support Minister Ella Vogelaar to improve her profile in and with the Dutch media. Istha had given [...]
Dutch Minister of Justice Hirsch Balling today revealed a proposal for a new law that will provide journalists as well as bloggers and opinion leaders the legal right to protect their sources from public disclosure. The new law follows a warning issued by the European Court of Human Rights to the Dutch Public Prosecution Service [...]