by Richard Verbeek on 2 March, 2009
Last Saturday there was an item (also see Marketingfacts.nl) on Dutch news broadcast NOS Journaal how Twitter was the first medium to break the news on the Schiphol Amsterdam Airport crash of a Turkish Airlines flight TK1951 last week. BNR Nieuwsradio journalist Lara Rense was one of the first to send out a Tweet on listeners [...]
by Richard Verbeek on 20 February, 2009
Yes, it is official now, we are in an economic crisis. I don’t know about you, but so far almost all of my business contacts I have talked to look almost happy. I mean, there isn’t a real atmosphere of desparation. On the contrary, most people I have talked to admit that we are seeing [...]
by Richard Verbeek on 16 February, 2009
Together with our press monitoring partner AMMCO, LVT Benelux PR has conducted a research into how Bel20 quoted companies were covered in the Belgian media over 2008. It may not be a surprise that Fortis is the clear winner with 12.092 articles (we have only counted the dominant articles, which are articles that cover the [...]
by Richard Verbeek on 26 January, 2009
Hey guys, we have made a new ‘Meet LVT PR’ movie with the help of our Dutch colleague Ben Lange, who turns out to be besides an excellent copywriter a gifted amateur filmer as well. Changes compared to the previous version: more people and faces, as well as a peek into our Brussels office. Check [...]
by Richard Verbeek on 6 January, 2009
This week is CES week! The annual International Consumer Electronics Show in Las Vegas starts this week and has grown into the leading consumer electronics event with over 2,700 exhibitors . More and more journalists from Benelux are going there to find out the latest trends and gadgets every year. The lucky ones! Fortunately there [...]
by Richard Verbeek on 29 December, 2008
Michael Arrington’s announcement that TechCrunch would agree to honor and then break embargoes from PR contacts has caused a lot of upheaval recently. I can sincerely understand his frustration. However, whether you agree or not with him, it is a fact that the embargo is being misused by a lot of PRO’s and companies nowadays [...]
by Richard Verbeek on 9 December, 2008
Being confronted with him in a number of publications the last month, Rohit Bhargava seems to have done a little media tour lately promoting his new book “Personality not included“. I haven’t read it myself yet, but the book seems to deal with the latest trend, being companies need to have a personality to be [...]
by Richard Verbeek on 9 December, 2008
Capgemini Consulting recently conducted a research into how corporate reputations are being managed by Dutch companies. It turns out only a small part of companies are managing their reputations from a strategic level. According to the study this is a missed opportunity, as strategic reputation management also offers more opportunities for measuring and accountability. I [...]
