Just quickly wanted to share with you a post from Todd Defren, which offers some interesting insights into how to approach PR and marketing in a recession. Please share any feedback you may have.
Marketing in a Recession
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Interesting video by Vincent Everts offering a look behind the scenes of Dutch national news broadcast NOS Journaal. Nice to see these guys working on an item only 10 minutes before it’s on air!

Last Saturday there was an item (also see Marketingfacts.nl) on Dutch news broadcast NOS Journaal how Twitter was the first medium to break the news on the Schiphol Amsterdam Airport crash of a Turkish Airlines flight TK1951 last week. BNR Nieuwsradio journalist Lara Rense was one of the first to send out a Tweet on listeners [...]

Yes, it is official now, we are in an economic crisis. I don’t know about you, but so far almost all of my business contacts I have talked to look almost happy. I mean, there isn’t a real atmosphere of desparation. On the contrary, most people I have talked to admit that we are seeing [...]

Together with our press monitoring partner AMMCO, LVT Benelux PR has conducted a research into how Bel20 quoted companies were covered in the Belgian media over 2008. It may not be a surprise that Fortis is the clear winner with 12.092 articles (we have only counted the dominant articles, which are articles that cover the [...]

Hey guys, we have made a new ‘Meet LVT PR’ movie with the help of our Dutch colleague Ben Lange, who turns out to be besides an excellent copywriter a gifted amateur filmer as well. Changes compared to the previous version: more people and faces, as well as a peek into our Brussels office. Check [...]

This week is CES week! The annual International Consumer Electronics Show in Las Vegas starts this week and has grown into the leading consumer electronics event with over 2,700 exhibitors . More and more journalists from Benelux are going there to find out the latest trends and gadgets every year. The lucky ones! Fortunately there [...]

Michael Arrington’s announcement that TechCrunch would agree to honor and then break embargoes from PR contacts has caused a lot of upheaval recently. I can sincerely understand his frustration. However, whether you agree or not with him, it is a fact that the embargo is being misused by a lot of PRO’s and companies nowadays [...]