Capgemini Consulting recently conducted a research into how corporate reputations are being managed by Dutch companies. It turns out only a small part of companies are managing their reputations from a strategic level. According to the study this is a missed opportunity, as strategic reputation management also offers more opportunities for measuring and accountability. I am trying to get hold of the study itself, as it does not seem to be available online. Meanwhile here is an article (in Dutch) by one of the researchers that was published in the magazine Communicatie of October 2008.
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