Book tip for the holidays
Being confronted with him in a number of publications the last month, Rohit Bhargava seems to have done a little media tour lately promoting his new book “Personality not included“. I haven’t read it myself yet, but the book seems to deal with the latest trend, being companies need to have a personality to be able to really engage with their audiences. Authenticity is the key word nowadays. Just have a look at the many raving reviews the book already has on Amazon and decide for yourself if this will be your reading material for the upcoming holidays.
Thanks for mentioning my book, good to know that some of the media is getting noticed! I hope you do get to read the book at some point, and if you’re interested, there is also a sample chapter online, as well as a video describing the book at http://www.readpni.com.
All the best,
Rohit